Positioning yourself for breakthrough growth requires a clear understanding of 5 things about your SMB.
- Where do you stand as a business, a brand and in the marketplace?
- What does your team think? What are their insights into the areas where your business requires specific attention?
- How do you see your customers – and what is it like for them to deal with you?
- Where do you need to focus your marketing efforts and your marketing budget?
- What marketing ideas and initiatives will add value to your business?
Knowing about these 5 things in your SMB will put you in the surprisingly uncommon position of being able to turn a growth strategy into a tactical plan. That is how breakthrough happens.