Positioning yourself for breakthrough growth requires a clear understanding of 5 things about your SMB.

  1. Where do you stand as a business, a brand and in the marketplace?
  2. What does your team think? What are their insights into the areas where your business requires specific attention?
  3. How do you see your customers – and what is it like for them to deal with you?
  4. Where do you need to focus your marketing efforts and your marketing budget?
  5. What marketing ideas and initiatives will add value to your business?

Knowing about these 5 things in your SMB will put you in the surprisingly uncommon position of being able to turn a growth strategy into a tactical plan. That is how breakthrough happens.