For us, the Mini Roadmap has taken Marketing away from being subjective – Scott McGrath, Director of Origo.
Often our clients don’t need a 3-4 week Discovery Roadmap process and perhaps they don’t have the budget for one.
Out of this, we have given birth to the Mini Roadmap – a one day intensive session navigating through your business with a strategic and practical outcome presented at the end.
This is run by a top-tier Marketing Director, with the brunt of the work being condensed into one day (often spread out over three days). Below is a snippet of Origo’s case study…
Origo provides a high quality, high value BPO service which helps onshore teams reduce their workload. They had a lack of Marketing expertise in their executive team, so there was a big gap to be filled if they wanted to grow.
“The marketing companies in the past produced lots of nice ideas but with no results, we had brands galore but nothing happening” – Director of Origo, Scott McGrath.
The Mini Roadmap provided a clear and practical path for the team at Origo to follow, with the Marketing Director continuing to work with Origo on a part-time basis to ensure they reach their objectives.